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Books from AdScripts and our clients - Books for sale on web
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A-0 Desk-Top Media Relations Manual
By: AdScripts Inc.
A Working Notebook for those who need practical advice on what reporters need and when they need it; how to write and submit press releases; how to prepare for and handle interviews; how to complain if the resulting story turns out badly or is full of errors; and a brief primer on how to handle crisis communications. This is a nuts-and-bolts book on what to do, how to do it, and when. It contains little-to-no theory and is meant to be a hands-on, working notebook that you can put next to your computer and scribble all over as necessary.
Special Instructions: Shipment guaranteed within one week upon
receipt of order - We can personalize an
order with your organizations's logo upon
request so that you can use it for your
own fund-raising purposes. Please contact us
at: (406)728-4595
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Comprehensive Public Relations - An intensive study course to prepare for the APR exam or simply to learn the basic groundwork for successful public relations practice.
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APR Teleconference training
Note: Please see the workshop section of this web site for a complete description and schedule.
This teleconference course is meant to prepare candidates to take the Accreditation in Public Relations exam, an exam sponsored by a number of organizations including the Public Relations Society of America (see www.prsa.org ). Once a candidate passes the exam, he or she is entitled to use the letters APR after his or her name, and becomes known as a person who studied for, and passed, a rigorous exam intended to increase the knowledge, expertise, and professional level of public relations.
However, the study process itself is open anyone interested. While the exam presumes a minimum of five years experience in the practice of public relations, and a candidate must apply for permission to take the exam and send in the required fee, we feel that simply the process of study is extremely important. For the first time, many students in public relations understand that, while they may have intuitively done the right thing for many years, they now have a structure, a format, and solid research on which to base their communications practice. They begin to understand something about research and research methods; how to approach a problem; how to plan for and execute a public relations campaign; how to understand and communicate with various publics that affect their organizations; and what role public relations plays in both business and society as a whole. Perhaps most importantly, students begin to understand the Code of Ethics, and how ethical decisions are necessary nearly every day of their working lives.
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